The media is in a state of flux. Viewing, listening and reading habits are changing rapidly, and talent and their executives are desperately trying to work out where to go next. Several options are proving popular, with YouTube, podcast and Substack the standout platforms in the ‘new media’. While each…| Prohibition PR
In a world of short attention spans and endless scrolling, something unexpected is happening, and it’s changing how we think about brand loyalty. The biggest wins in PR aren’t coming from global ad campaigns or perfectly polished influencers. They’re coming from niche, tight knit communities - the kind that live…| Prohibition PR
Not long ago, a great product, a catchy slogan, and a well-placed advert were enough to win over customers. Those days are gone. Today’s consumers don’t just want to know what you’re selling; they want to know what you stand for. Welcome to the era of purpose-driven PR, where bands…| Prohibition PR
