Explore the replication crisis, P-value pitfalls, and their impact on Marketing Mix Modeling. Learn best practices for reliable analysis.| Recast
When it comes to marketing, nobody knows with 100% certainty what will work. Nobody has a crystal ball. Or do they?| Recast
Learn how the decline of tracking pixels impacts marketing measurement and how to navigate this challenge in a privacy-focused world.| Recast
Explore why good priors are critical for Bayesian MMM accuracy, how they shape insights, and Recast’s rigorous process for setting them.| Recast
Master Marketing Mix Modeling (MMM) for effective planning and forecasting—unlock realistic budgeting and insightful data-driven decisions.| Recast