Trying to improve your user design? Or perhaps you want to reduce churn? Understanding aha moments can help. This article dives into some examples of companies’ aha moments and explains how to find your product aha moment.| Product-Led Alliance | Product-Led Growth
Product-led sales is a customer-centric approach that places the product or service front and center in the acquisition, activation, and retention processes.| Product-Led Alliance | Product-Led Growth
Don't be confused about the different business strategies. Zero in on what makes each one unique and how you can use them to your advantage.| Product-Led Alliance | Product-Led Growth
For a product-led company, dogfooding is the act of team members personally testing the digital products they offer to customers. It involves experiencing the product's quality, anticipating potential issues, and exploring pitfalls.| Product-Led Alliance | Product-Led Growth
Talking with users is the single most important thing to do when you're building a product. With every great product, customer feedback is at the root of it. You simply can't build a product without gaining insight into your users’ pain points.| Product-Led Alliance | Product-Led Growth
Unlike traditional approaches that heavily rely on sales and marketing teams, PLG flips the script. In this model, the product itself takes the lead role in converting prospects into loyal customers.| Product-Led Alliance | Product-Led Growth