Real-time reporting can be incredibly beneficial in situations where we need immediate data to provide actionable insights and answer our marketing or business questions as the data gets collected. However, it is not suitable for all use cases. Piwik Pro Analytics now supports acquiring real-time insights through its analytics suite’s “real-time dashboards” feature. Although Piwik […]| DumbData
If you’re experienced with Google Analytics 4 (GA4) and now working with Piwik Pro, you might find yourself unsure about the distinction between “Visitors” and “Users” in Piwik Pro, what they mean, whether they refer to the same thing, and how they are counted (is there any estimation applied?). In this short guide (arguably my […]| DumbData
In this blog post, I will explore the options available for setting up server-side data collection in Piwik Pro Analytics. You’ll also learn about the benefits it can bring to your business, marketing strategies, and measurement processes, as well as some key considerations to keep in mind when implementing server-side measurement for your business or […]| DumbData
Do you find discrepancies between the data reported by Microsoft Clarity and Google Analytics, particularly in the number of sessions and users? If so, this guide will walk you through some of the possible reasons for these differences and provide insights into addressing them effectively. 15 Key Reasons for Discrepancies Between Google Analytics and Microsoft […]| DumbData
Different advertising platforms and Martech tools often expect product data (commonly referred to as an “item array”) in specific formats. These structures vary across platforms like Google Analytics, Meta Pixel, TikTok Pixel, Google Dynamic Remarketing, etc. Whether you’re using a web GTM container or a server container, transforming this product data to match the expected […]| DumbData
Many valid reasons exist to audit your Google Analytics property. However, if you rely entirely on automated (or semi-automated) Google Analytics (GA4) audit tools to handle the job, this guide will help you see why that may not be enough and where they fall short. This article highlights some of the most critical aspects of […]| DumbData
This is a detailed guide exploring reporting options in Piwik Pro Analytics. It gives you a head start on navigating each option and insights into how Piwik Pro integrates with your organization’s preferred dashboarding and reporting environment. Reporting is a crucial feature in any analytics platform that helps collect and store data. Piwik Pro Analytics […]| DumbData
If you’re considering Piwik Pro as an analytics tool for your business, client, or organization, you might be wondering whether Piwik Pro is a suitable choice, especially from a privacy and compliance standpoint. Or perhaps you’re already using Piwik Pro but aren’t fully aware of the privacy features and settings it offers to help ensure […]| DumbData
When you’re working in server-side Google Tag Manager (sGTM) preview mode, and you encounter a scenario where a request, such as a GA4 request (although rare, I’ve seen it happen), displays the following message in the Console tab of the server-side tagging debugger preview: “No Client Claimed the Request.“ Additionally, the Client section might display […]| DumbData
Microsoft Clarity does not provide a JavaScript API or function that can be executed from the front end (i.e., the user’s browser) to retrieve the current session playback URL. However, in this guide, I will show methods that reconstruct the session recording URL using values from Microsoft Clarity’s user and session cookies (_clck and _clsk), […]| DumbData
I might be wrong to assume that almost everyone working with Google Tag Manager, Piwik Pro, or Tealium TMS has some familiarity with dataLayers and has worked with them before. However, this article does not explain what a dataLayer is or how to create one. Instead, it focuses on governance strategies, necessary checks and best […]| DumbData
In the past, Microsoft Clarity lacked support for event tracking; however, it has now introduced event tracking capabilities, referred to as “Smart Events.” In this blog post, you’ll comprehensively understand my findings after my experimentation and analysis of these newly introduced event-tracking features, plus more. Previously, event tracking in Microsoft Clarity was only possible using […]| DumbData