Here's how to update your Looker data source. You'll also learn the two specific actions you might take in GA4 that necessitate an update.| Digital Marketing and Analytics | Root and Branch
Google Analytics source medium is a great dimension for analyzing traffic performance. Here's how to understand it and use it.| Digital Marketing and Analytics | Root and Branch
GA4 data streams are what gets data into Google Analytics. This article explains how to work with data streams and has some cautions.| Digital Marketing and Analytics | Root and Branch
Does GA4 use cookies? Yes. What else do you need to know about GA4 cookies? Find out in this straightforard cookie explainer.| Digital Marketing and Analytics | Root and Branch
Both are powerful digital analytics tools, but they have different functions. Learn about Microsoft Clarity vs. Google Analytics.| Digital Marketing and Analytics | Root and Branch
There are options for how you can report on your GA4 conversion rate using Looker Studio. You'll learn all 3 in this article.| Digital Marketing and Analytics | Root and Branch