Without clear metrics and goals, it can be challenging to determine the success of a product launch. Learn to navigate through six key metric categories, like business impact and market alignment, and master the art of post-launch evaluation with the 'Start, Stop, Continue' method.| GTM Alliance
Whether it's a big launch, long-range planning, or ensuring a cohesive market positioning, we must work closely and effectively with all cross-functional teams. Product marketers must build soft skills that'll allow them to navigate different perspectives and priorities.| GTM Alliance
In this article, we'll show you how to shift focus to the big-picture relationship with customers. You'll learn how to calculate the revenue you can expect over the entire lifespan of your average customer – with an insightful metric called customer lifetime value (CLV).| GTM Alliance
Understanding the value of your customer lifecycle is crucial to getting your go-to-market strategy right. As with most things inherent to GTM, your customers’ journeys will look different case by case. Read on to learn about customer activation, best practices, and mistakes to avoid.| GTM Alliance
Product launches are tough. They take up time, energy, and expensive resources. We’re seeing a lot of companies wrestling with post-launch success, so let’s talk about the biggest mistakes you can make post-launch and how you can turn them around for your GTM strategy.| GTM Alliance
