It’s undeniable that AI-powered search is on the rise. Tools like Perplexity, Claude, and ChatGPT are quickly becoming favorites among internet users. According to a survey by Higher Visibility, 71.5% of users regularly use AI tools to search the internet, with 14% reporting daily use. So, will AI replace Google? Are the days of traditional […]| The HOTH
Now that AI-powered search is practically everywhere you look (Google included), marketers have been scrambling to figure out how to optimize their content for generative answers. Thus, Generative Search Optimization (GSO) has been born, and it coincides with traditional SEO in many ways. One similarity is the importance of using structured data in your content […]| The HOTH
Whenever you want to learn the latest news about your favorite hobby or interest, which site do you go to first? Regardless of your choice, you clearly view the website as having topical authority on the subject, meaning you consider it to be a trusted source of information. The way topical authority works on Google’s […]| The HOTH
Search intent is one of the most imporant ranking factors for SEO. Learn how to determine search intent, and use it to rank your pages!| The HOTH
Long-tail keywords are powerful for driving high-quality traffic to your website. Read this to learn how to optimize and use long-tail keywords for SEO.| The HOTH