In Baymard's latest benchmark of 130+ leading e-commerce sites, 65% performed "mediocre" or worse in Checkout UX. Here are 11 common Checkout UX pitfalls and strategies for improving Checkout UX.| Baymard Institute
Complex password-creation requirements place the burden of account security on users — which will result in abandonments (up to 18% for returning users). See our latest Checkout test findings on password requirements.| Baymard Institute
Requiring CAPTCHAs during checkout results in a 8.66–29.45% failure rate — yet 16% of sites require them anyway. See our latest test findings and what to avoid if CAPTCHAs must be implemented.| Baymard Institute