Archives for July 2007| www.ribbonfarm.com
The catchphrase of Henry Chesbrough’s work on innovation (a doctrine called “open innovation” and described in Open Innovation, 2003, and Open Business Models, 2006), is “not all the smart people work for you.” The key operational message that corporations seem to take away from it though, is “buy and sell intellectual property vigorously and throw some money at universities.” Somewhere along the way unfortunately, a sophisticated reconstruction of the logic of innovation become...| ribbonfarm
Recently, one of my projects went through a rapid, but nearly imperceptible phase change. It went from being an “innovation-first” project to being a “marketing-first” project. The marketing hat feels at once comfortable and uncomfortable, familiar and unfamiliar. It feels like listening to unfamiliar lyrics set to a familiar tunes. This disconcerting feeling of being caught up in the dance of a yin-yang pair has had me pondering the best-known Drucker quote (from The Essential Drucke...| ribbonfarm