Target markets help businesses craft compelling market strategies that can lead to successful market growth. Learn how to define the target market for your business.| Coursera
Learn more about online marketing—or digital marketing—which requires understanding your audience and tailoring your message to fit each online channel.| Coursera
Discover what customer segmentation is, how it helps businesses succeed, and how to segment and reach your customers more effectively.| Coursera
Learn what competitive products are, what they mean for your business, and how to conduct a competitive product analysis.| Coursera
Customers develop brand loyalty when they make a habit of repeatedly buying the same items. Discover why brand loyalty is important and how to encourage it among your customers.| Coursera
Learn more about brand strategy, why having one is important, and the steps you need to take to create your own brand strategy. Review the elements of a brand strategy template to help you get started.| Coursera
Email marketing is a marketing strategy where you communicate with potential customers through email. Explore how a well-executed email campaign has the potential to help you meet your marketing goals.| Coursera
Discover what goes into competitor analysis, how it benefits your business, and the steps to conducting a competitor analysis.| Coursera
Learn more about digital marketing—sometimes called online marketing—which can allow you to reach and engage with customers in more timely and targeted ways.| Coursera
Learn more about marketing and the different strategies that companies use to gain a bigger audience. Discover which marketing strategy fits your company’s needs.| Coursera
Discover the top 5 Shopify quiz apps to enhance customer engagement and boost sales. Find the perfect tool to create quizzes for your store.| WP Glob
A marketing career could lead you down several in-demand career paths. Explore six marketing areas and learn how to qualify for marketing roles.| Coursera
Develop a strategy to leverage the growing trend of influencer marketing for your brand or business.| Coursera