Every company is marketing with content, but not every company is doing content marketing. The difference between the 2 is often just straight up bad content. And there’s a lot of it. But what is the cost of all this bad content? According to eConsultancy, bad content costs B2B companies $50 billion. And that’s just […]| Marketing Insider Group
“If you’re a good marketing person, you have to be a little crazy.” – Jim Metcalf| Business & Marketing World
Buyer Personas are a basic component of modern marketing strategy. Here's how to create and use the effectively to maximize your ROI!| Marketing Insider Group