It's an age-old question: client-side or server-side, or presumably both? And what will become of client-side once the third-party cookie goes away?| AdMonsters
The Trade Desk and AppLovin partner so that TTD can buy directly from the AppLovin Exchange, and mobile pubs will have access to UID 2.0.| AdMonsters
We chatted with Garrett Johnson, a marketing professor at Questrom School of Business at Boston University, about the value of third-party cookies.| AdMonsters
We had a chat with IPONWEB's Publisher Wenda Zhou about the state of programmatic, from header optimization tricks to the effects of de-duping auctions.| AdMonsters
AdMonsters reached out to LiveIntent's CMO Kerel Cooper to learn what he thinks of the current newsletter surge and what his predictions are for the future.| AdMonsters
ID5 launched Inside, a partnership program creating an ecosystem of technology companies supporting ID5's Universal ID as a cookieless alternative.| AdMonsters
We spoke with Dennis Colón about his new role as VP of Global Operations at SuperAwesome and how brands and pubs can better engage with kids.| AdMonsters
Audigent plans to help pubs drive revenue by making their audience data and inventory actionable for advertisers in a cookieless world.| AdMonsters
