To become better strategic partners with premium publishers, SSPs are investing in aggressive ad quality controls, including real-time creative blocking.| AdMonsters
Supply Path Optimization is the strategy through which buyers look to remove redundant intermediaries and streamline their access to supply.| AdMonsters
A slide from Rachel Parkin's Publisher Forum session on supply path optimization gives publishers three ways they can take action now.| AdMonsters
According to a new survey from Emodo, marketers crave more innovation and keener targeting and measurement skills from SSPs.| AdMonsters
A quick explanation of supply-path optimizations, the various methods DSPs use to find the "best" queries in a food of queries brought by header bidding.| AdMonsters