A brief explanation of the launch of Prebid.org, the organization, and how it's aimed to support the Prebid suite of open-source header solutions.| AdMonsters
Supply Chain Optimization increases transparency and efficiency in the programmatic supply chain by cutting the number of intermediaries.| AdMonsters
“I hate the term header bidding,” a friend and industry resource told me over a cold beer. “It’s too catchy—it sounds like another piece of ad-tech buzzword BS.” I’d argue “tagless tech”—the first name I heard in reference to header-based executions—was far worse (and horribly untrue). But my friend’s dislike really stems from the ad […]| AdMonsters
Following the Publisher Forum in Huntington Beach, we take a look at where the digital media industry is with advanced programmatic issues.| AdMonsters
You may hear a lot these days (particularly on a header-cheerleading site like this one) about the ad-server waterfall being vanquished like some fairy-tale villain. Well, it’s not entirely gone, and similar to many foes in children’s stories, it wasn’t always such a bad thing—it was simply exploited. In the early days of digital advertising, […]| AdMonsters
Single-request architecture is a setup where, in a header bidding framework, the bidder sends one call to the ad server for multiple ad slots, and the server returns bids for all of those ad slots at the same time. To explain why single-request might be advantageous to the publisher, and to the buyer/bidder, we should […]| AdMonsters
Rachel Parkin of CafeMedia explains why supply-path optimization -- DSPs' process of finding bids more likely to win auctions -- is a publisher concern too.| AdMonsters
Moving the industry towards a transparent future, the IAB Tech Lab releases specifications to shed light on the programmatic buying and selling of ads.| AdMonsters