In-person or virtual, every event is a battleground for attention. Your audience is busy. Your content is great—but if attendees don’t see what’s relevant to them, they disengage. They bounce. And all the planning, spending and effort? It falls flat. That’s not just a missed experience—it’s missed pipeline. It’s time to flip the script. Because […]| Certain, Inc
In a recent webinar, event strategists from Certain explored how sales and marketing teams can work together to capture and activate intent data from events. Here is a recap of their conversation.| Certain, Inc
Unlike traditional AI, which responds to predefined prompts, Agentic AI analyzes data, makes decisions, and takes action with minimal human intervention. This breakthrough is transforming event planning, execution, and engagement—making operations smarter, faster, and more efficient.| Certain, Inc
Successful B2B event marketers recognize the power of personalization in fostering customer loyalty. To take that to the next level and turn your audiences into customers using AI, it’s essential to understand how to harness AI for event marketing.| Certain, Inc