Discover the essentials of digital marketing automation and its benefits, plus actionable steps to streamline your marketing efforts and improve ROI.| Dotdigital
Discover how to craft engaging and interactive customer experiences that captivate your audience, foster loyalty, and drive company success.| Dotdigital
Learn how to leverage customer data with a single customer view, how it works, and how it can improve your marketing.| Dotdigital
Learn how to leverage personalization techniques like dynamic content, custom recommendations, and tailored automation paths to create engaging experiences for your customers.| Dotdigital
Discover how to win back lost customers with targeted win-back programs. Learn strategies for timing, email content and personalization.| Dotdigital
Uncover top personalization trends for 2024, including AI-driven personalization, predictive analytics, hyper-personalization, and dynamic content.| Dotdigital
Email vs. SMS: what do your customers prefer? Discover differences in engagement, cost, and ROI to choose the best channel for your business.| Dotdigital
Discover the best practices for email personalization in boosting engagement rates and conversions in email marketing campaigns.| Dotdigital
Understand data privacy in marketing, explore top practices, and learn key aspects to ensure customer trust and compliance with privacy rules.| Dotdigital
Optimize your marketing strategy with predictive analytics to grow your business and outsmart your competitors.| Dotdigital
Learn how to create and implement a successful cross-channel marketing strategy with our comprehensive beginner's guide.| Dotdigital
Discover 10 essential tips for creating captivating email designs that grab attention, drive conversions, and strengthen customer relationships.| Dotdigital
Explore these easy-to-implement tips on how to write email subject lines that catch your audience's attention and increase open rates.| Dotdigital
Learn how to choose the right marketing channels to connect with customers and improve their experience with our expert guide.| Dotdigital
Learn all about email service providers (ESPs) and how it can help you to create, send, and analyze your email marketing campaigns.| Dotdigital
Discover the 6 C's of email deliverability that every marketer needs to know to optimize your campaigns, improve engagement rates, and boost ROI.| Dotdigital
Discover the top email marketing metrics for measuring the success of your campaigns and achieve better ROI.| Dotdigital
Discover ways to create a personalized 1-2-1 customer experience will set you apart from the competition in the crowded digital world.| Dotdigital
Discover SMS marketing best practices, types of messages you can implement into your marketing strategy, and how to get started today.| Dotdigital
Discover 8 SMS marketing programs to boost engagement and ROI. Learn how to personalize and automate your SMS campaigns effectively.| Dotdigital
Discover the personalization trends shaping the future of marketing in 2025. Learn strategies you use to create deeper customer connections.| Dotdigital
Improve your email marketing with seven innovative email segmentation techniques designed to captivate and engage your subscribers.| Dotdigital