Discover five GEO visibility metrics that help PR teams measure brand visibility and reputation in the generative engines.| Michael Brito
Learn how to apply market insights to your brand strategy. Understand trends, spot opportunity, and build campaigns rooted in real-time market signals.| Michael Brito
Discover how Talkwalker's social media sentiment analysis tools use clustering and contextual AI to deliver sharper, faster audience insights.| Michael Brito
AI is reshaping media companies at breakneck speed. Learn how brands must evolve into AI-powered content engines—or risk fading into digital obscurity.| Michael Brito
PR teams should lead AI search strategy, not SEO. Learn why reputation, messaging, and brand control matter more than keywords in the age of AI Overviews.| Michael Brito
Article readership is 2025’s essential metric, shaping how real audiences engage with your brand’s media coverage.| Michael Brito
Market intelligence is a strategic advantage for brands to stay ahead of industry shifts and competitive threats.| Michael Brito
Master earned media metrics like real readership, referral traffic, and message pull through to prove PR's true business impact and ROI in 2025.| Michael Brito
Monitoring AI is key to managing brand perception. Here's how PR pros can shape the narrative, mitigate risk, and stay ahead of the algorithm.| Michael Brito
AI search is rewriting how people understand brands. It's not just a PR issue—it's a problem for marketing, HR, the C-suite, and beyond.| Michael Brito
A comparative analysis of the top Social Intelligence Platforms in 2025 - Talkwalker, Brandwatch, Pulsar, Netbase,| Michael Brito
How does Steven Fink’s Crisis Model stack up against the 24-hour news cycle? Yes, it works so long as you are agile and speed up the process.| Michael Brito
Explore how Mitroff’s five-stage crisis managment model helps brands lead before, during, and after disruption hits.| Michael Brito
Effective issues management hinges on prompt action and clear communication, emphasizing the importance of a PR crisis communications plan.| Michael Brito
Learn how Generative Engine Optimization insights drive brand visibility and reputation management in AI search engines.| Michael Brito
The Reddit AI experiment proved bots can out-persuade humans 6-to-1. Here's what it reveals about the future of influence and business.| Michael Brito
A smart crisis communication plan is more than emergency prep. It's your brand strategy in action when trust, speed, and leadership matter most.| Michael Brito
Online communities can help deliver a strong customer experience, brand awareness and ROI for your business and brand.| Michael Brito
Media monitoring is outdated & overpriced, offering vanity metrics over real insights. PR pros need smarter, AI-driven solutions for true media intelligence.| Michael Brito
AI market research is transforming PR and marketing, offering real-time insights, predictive analytics, and smarter audience segmentation.| Michael Brito