Are Key Opinion Leaders worth a slice of your China marketing budget? For a few years now, KOLs have become a real part of influencer marketing. They are numerous and powerful. Do you need to ask yourself if a KOL can be useful for your business? Most of the brands called on KOL because they […]| Marketing China
2017 China’s advertising industry is always evolving, and TV is definitely not the biggest source of advertisement. Digital Advertising in China is booming| Marketing China
Explore how foreign health brands succeed in China. Use Tmall and JD.com to sell vitamins and supplements online.| Marketing China
This article is for companies that already do SEO, have some results, and expect to learn more. A website without traffic is a waste… and all websites in China, need to have a least a minimum optimization to be found on their “brand keywords. (Source for more tips) Focus on Baidu, only on Baidu Baidu […]| Marketing China
How to start to advertise on Baidu Tuigang? The PPC (pay-per-click) advertising platform similar to Google Adwords and Adsense.| Marketing China
Guide for foreign businesses to export and sell luxury Wines, Spirits & Beers in China. E-Commerce or finding Distributors?| Marketing China
