Installs Per Mille: What Is IPM & Why Track It? | adjoe
Find out about the meaning of installs per mille (IPM) & why it’s a crucial metric for you to track for the effectiveness of your ads for user engagement.| adjoe
Find out about the meaning of installs per mille (IPM) & why it’s a crucial metric for you to track for the effectiveness of your ads for user engagement.| adjoe
Discover how global casual and hypercasual games developer Homa hit up to 130% D7 ROAS with a 68× increase in daily Android installs.| adjoe
What is CPM? Discover more about how cost per mille is used by advertisers & publishers in the adtech industry as a KPI and/or pricing model.| adjoe
Non-gaming app user acquisition to scale & reduce churn with rewarded ads. Get exclusive placements & better ROAS with adjoe Playtime.| adjoe
What’s the deal with mobile gaming’s latest hit genre? Discover how hybrid-casual games differ from other games & how they monetize apps.| adjoe
What are strategy games? Who plays them? How do publishers monetize them effectively? Find out the latest insights into this gaming segment.| adjoe
Discover what Maksim Butrym has worked on to give UA managers flexibility, efficiency & better performance with their campaign management.| adjoe
Are AI ad creatives good for mobile advertising? Optimising generative AI ad creatives for creative ad management, crush ad fatigue.| adjoe
What is ROAS & what is a good return on ad spend in the context of mobile marketing? Find out about its importance & how to calculate ROAS.| adjoe
