SEO Is the Worst It’s Ever Been (And It’s Still Your Best Marketing Channel)
Two ideas that are true at the same time: SEO offers worse returns than it used to. SEO is still one of the best marketing channels.| SEO Blog by Ahrefs
Two ideas that are true at the same time: SEO offers worse returns than it used to. SEO is still one of the best marketing channels.| SEO Blog by Ahrefs
From hoarding top search real estate, to swiping our IP to fuel its billion-dollar AI—Google is looking out for #1. It's time we do the same.| SEO Blog by Ahrefs
Get the data behind Google's rising SERP feature, AI Overviews, including how AIOs are impacting SEO and PPC, complete with an infographic.| WordStream
Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research.| SEO Blog by Ahrefs
I analyzed 300K keywords to understand what triggers AI Overviews. The results were predictable in some ways and wholly surprising in others.| SEO Blog by Ahrefs
A deep analysis of 19 AI Overview studies and what they tell us about how often Google shows them, their impact on CTRs and how to get cited.| www.growth-memo.com
