Following its purchase of Influential last year, the agency is fortifying its creator network and technology offering in areas like social commerce.| Marketing Dive
The group upheld 2025 growth expectations, believing its end-to-end marketing offerings and new business wins will offset potential spending cuts.| Marketing Dive
Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo acquires Poppi.| Marketing Dive