Social proof—showing that others have already benefited from a product—is a great way to overcome sales objections. Let’s take a look.| Boast
We all rely on mental shortcuts, or heuristics, to make decisions quickly. Reviews and testimonials can support these cognitive shortcuts.| Boast
This simple, 3-step video marketing campaign blueprint is designed to bring your customers from awareness through consideration to purchase.| Boast
Smartphones have made it easier than ever to capture video of all types, including video testimonials. But testimonials with poor lighting, background noise, or awkward framing, can be a turn-off. Whether you’re encouraging your customers to record their own testimonials or filming them yourself in person, these tips will help you capture professional, authentic footage—no…| Boast
Some of your best customers might not love being on camera. Try these strategies to help camera-shy customers leave a video testimonial.| Boast
Let’s take a look at the psychological principles that influence trust, and how you can use these principles as you gather testimonials.| Boast