Earned, paid, and owned media are vital to your digital marketing strategy. Here’s an overview of each and their benefits.| Business Insights Blog
How do you know if your marketing campaigns work? Here are seven key performance indicators (KPIs) to help you answer that.| Business Insights Blog
Customer retention is crucial to your company’s bottom line. Here are three strategies for engaging your customers.| Business Insights Blog
To become an effective marketer in today’s digital era, here are the digital marketing skills you should develop.| Business Insights Blog
Creating a digital marketing plan is essential to succeeding as a strategist. Here are four steps to mapping yours.| Business Insights Blog
Learn how to write a positioning statement that focuses your marketing efforts, ensuring your strategy and messaging align with your brand’s goals.| Business Insights Blog
Explore global branding’s benefits and challenges and learn how to expand your brand's reach with insights from Harvard Business School Online.| Business Insights Blog
Building brand equity can seem daunting, but systematizing your approach is the best way to achieve success. Here’s how to improve brand value.| Business Insights Blog