At Signal Hill Insights, we’ve been seeing an uptick in requests for direct audience surveys from podcasters, broadcasters, agencies and brands. Despite innovations in digital identity technology, you are likely to have questions about your audience that can only be answered by inviting your audience to participate in a survey. Marketers, producers, sales execs are […]| Signal Hill Insights
I have a simple question: How do you learn what audiences think about your podcast, video, branded content or ad campaign? Here’s the simple answer: You ask them. That’s not just simple, but so logical and straightforward you’d think we could stop there. So, why am I writing about it? First, it still surprises me […]| Signal Hill Insights