20 user-research methods: where they fit in the design process, whether they are attitudinal or behavioral, qualitative or quantitative, and their context of use.| Nielsen Norman Group
Teens are (over)confident in their web abilities, but they perform worse than adults. Lower reading levels, impatience, and undeveloped research skills reduce teens' task success and require simpler sites.| Nielsen Norman Group
When based on user research, personas support user-centered design throughout a project’s lifecycle by making characteristics of key user segments more salient.| Nielsen Norman Group
Despite many weaknesses, interviews are a valuable method for exploratory user research.| Nielsen Norman Group