Quantitative vs. Qualitative Usability Testing - NN/G
Qualitative research informs the design process; quantitative research provides a basis for benchmarking programs and ROI calculations.| Nielsen Norman Group
Qualitative research informs the design process; quantitative research provides a basis for benchmarking programs and ROI calculations.| Nielsen Norman Group
People get lost and move in circles when websites use the same link color for visited and new destinations. To reduce navigational confusion, select different colors for the two types of links.| Nielsen Norman Group
Labels in a card sorting study must be neutral to prevent keyword matching and encourage careful, conceptual groupings from users.| Nielsen Norman Group
In addition to being expensive, collecting usability metrics interferes with the goal of gathering qualitative insights to drive design decisions. As a compromise, you can measure users' ability to complete tasks. Success rates are easy to understand and represent the UX bottom line.| Nielsen Norman Group
Remote usability testing allows you to get customer insights when travel budgets are small, timeframes are tight, or test participants are hard to find.| Nielsen Norman Group
Qualitative surveys ask open-ended questions to find out more, sometimes in preparation for doing quantitative surveys. Test surveys to eliminate problems.| Nielsen Norman Group
Be skeptical of the marketing claims being made by AI tools designed for UX researchers. Many of these systems are not able to do everything they claim.| Nielsen Norman Group
