We liked the new book from Philip Shelper and his team book review but were left with a few questions: Why did he want to write it? What did he learn? How has COVID-19 impacted on loyalty programmes? and How is life in sunny – but locked-in – Australia? We also wanted to know Philip’s views on the future importance of AI, and how travel firms can use customer loyalty programmes to move forward.| Loyalty Magazine
A trend is developing among retailers for members to be offered permanently lower “loyalty pricing” as a special reward. Alibaba 88VIP loyalty programme has experienced quite staggering success by expanding its customer retention efforts in this way. The announcement of expanded perks was made during an exclusive concert . . . We are really sorry […]| Loyalty Magazine
