AdEspresso, the Facebook Ad optimization tool founded by Massimo Chieruzzi and Armando Biondi, is an example of a business whose blog has successfully ridden a wave of growth. In this case, it’s a once-in-a-generation trend—but that guarantees nothing. AdEspresso’s content marketing has been a runaway success thanks to timing and, more importantly, great execution.| Animalz
Perhaps the most significant barrier to creating great content is finding people with subject matter expertise who are willing to write blog posts. More so than strategy, more so than distribution—this is so often what creates the ceiling on a blog's growth. When the writers are also the practitioners, your content immediately stands out.| Animalz