Great writing will never be enough to grow a blog. Content must be paired with an SEO strategy to be successful. Here are two frameworks you can use.| Animalz
AdEspresso, the Facebook Ad optimization tool founded by Massimo Chieruzzi and Armando Biondi, is an example of a business whose blog has successfully ridden a wave of growth. In this case, it’s a once-in-a-generation trend—but that guarantees nothing. AdEspresso’s content marketing has been a runaway success thanks to timing and, more importantly, great execution.| Animalz
Technical SEO for content marketers is little understood. This post walks content creators through best practices for improving site architecture and removing old content.| Animalz