B2B product innovation is the process of creating new products that generate increased value for your customers and your company. This means that for products to succeed, they need to solve a pain that customers are willing to pay for. While at the same time generating a significant return on investment for their company. Product innovation is not a destination. It’s a journey with many twists and turns that start with an idea and end with a successful product achieving scale.| Daniel Elizalde
I recently attended a very popular IoT conference in Silicon Valley. During a presentation, the keynote speaker asked the audience, “Who here is building a connected product?” About two-thirds of the audience raised their hand. Then he asked, “Who is making money with IoT today?” No hands went up.| Daniel Elizalde