How "mature" is content marketing in your industry? Use this simple framework to choose the best content strategy for your business.| Animalz
“If you build it, they will come” is a classic startup mistake. It’s the belief that customers will find your great product without a distribution strategy. Sometimes they do. Often, they don’t. Content marketers fall for this same trap all the time. We pour ourselves into crafting a perfect piece, hit publish, and hope for... Read more »| Animalz
There’s a copycat crisis in content marketing. Explore the search results for virtually any lucrative keyword, and you’ll find a bunch of articles with lookalike titles, headers and examples. Increasingly, “SEO content” has become a synonym for meandering “ultimate guides” and formulaic “7 ways” listicles. Similarities between blog posts chasing the same keywords are unavoidable—there’s... Read more »| Animalz