When there are not enough leads, marketing isn’t broken. Look to sales and marketing alignment to create your revenue engine.| KLA Group
Discover the secret to engaging prospects in lead generation with trigger events. Boost response rates by understanding their challenges.| KLA Group
In email prospecting, one of the first things I recommend is that you send yourself a draft before hitting send. That way, you experience what it’s like for the prospect you’re emailing – from the perceived length to the content and call to action. You can quickly see where you need to make adjustments to grab your prospect’s attention and get a reply.| KLA Group
It’s that time of year again when we all turn to goal setting. We set SMART (specific, measurable, achievable, realistic, and timely), often lofty goals. We ponder the fastest way to achieve sales goals. Then get stuck without the critical business metrics for our revenue generating system to measure if we’re on the right path to achieve them.| KLA Group
Sales as sport – the comparisons abound. Sales TEAMS look to WIN business. Top salespeople are often recognized with TROPHIES. The list goes on. However, there is one connection to sports that often gets overlooked – COACHING. More specifically, coaching sales reps how to better convert inbound leads into sales-qualified opportunities. Sales coaching is critical for getting the highest results out of your salespeople.| KLA Group
When your reps are losing sales, use these questions and strategies to identify what to do to improve your sales process, restore your win rate, grow revenue.| KLA Group
Business owners are quick to set their lead generation goals, but what to include in a marketing plan to achieve them is somewhat of a mystery. They know that a marketing plan is a core element of their Revenue Generation System because it details how to build awareness for your company in your target markets and ultimately drives new leads. New leads produce new opportunities. New opportunities convert to sales. Enough closed sales equals growth. It sounds simple. But without a marketing pla...| KLA Group
Many companies come to us with no sense of what makes them unique. They feel as if they’re exactly the same as their competitors. Their goal is to run more frequent lead generation campaigns, or hire salespeople who will dial faster and shout louder than their competition. All this so they’ll reach prospects first because they don’t believe they have any unique differentiation to win sales on their well-earned merit.| KLA Group
A few weeks ago, I got an email from a savvy sales rep and client of ours who is in the middle of a lead nurturing campaign and prospecting for clients. He was reading Jeb Blount’s new book, Fanatical Prospecting (which I highly recommend), where Jeb says prospecting should not be done via bulk email, rather it should be accomplished through one-to-one email. He also noted that these emails should not be repetitive.| KLA Group
In today’s competitive market, mastering effective revenue generation strategies is vital for the growth and sustainability of B2B companies. Whether your goal is to boost your sales figures or keep pace in a challenging marketplace, it’s crucial to streamline your business operations for optimal revenue production. | KLA Group
When does the customer experience begin? Once the product is delivered or service rendered? This is when most businesses begin to consider their customers’ experience. However, more successful companies understand that they need to think about the customer experience from the very beginning of the Buyer’s Journey. That is the start of their lead generation machine, when future customers are still just prospects.| KLA Group
By Mike Schultz| KLA Group
When I first started in sales for IBM in 1984, the buzz phrase that everyone was talking about was “relationship selling.” That phrase stuck for most of my time at IBM, but trendy new sales approaches and buzzwords seem to have taken over in recent years.| KLA Group
Your sales prospects don’t know how to be good prospects. They don’t ignore you out of spite. They don’t avoid sharing their proposal decisions to annoy you. They do those things because they don’t know how to be good prospects.| KLA Group
If you're looking for ways to achieve your sales goals, look no further. Follow our 10 ways to achieve your sales goals faster and watch what happens next.| KLA Group
To achieve business goals, you must set sales and marketing performance expectations. Start with these 15 sales analytics metrics to monitor.| KLA Group
