For freelancers aiming to hit six or multiple-six figures, having clients on retainer can be a game-changer. Retained clients obviously reduce the time you spend on lead generation. They also improve your efficiency, and make your income way more predictable. In this post, I’ll share 10 tips to help you sign more clients on retainer. These are proven approaches that have helped my clients secure thousands in monthly retainers.Each of these tips is about highlighting the value of a retainer,...| Deason Coaching
Drowning in to-dos? You're not alone.Tell me if this sounds familiar: Your to-do list is overflowing. Ideas, admin, content, client work, marketing… it never ends.As a founder or freelancer, you’re not short of things to do. You’re short of clarity on what’s actually worth doing (or at least, worth doing first).That’s where these 10 prioritization questions come in. These are prioritization techniques I use regularly with my clients, to help them focus on what matters, and park wha...| Deason Coaching
Your ideal customer profile (ICP) sits at the core of your business. When it’s a good match for you and what you offer, things run a lot more smoothly. Your sales calls feel easy, your content resonates with potential clients, and your customers energise you instead of draining you.But when it’s off, it doesn't matter how good your sales and marketing strategies are, everything feels like a slog!This quick quiz will help you test whether your ICP is helping or holding you back, and what t...| Deason Coaching
You don’t have to work every hour of every day, hoping it will scale your business.Yes, hard work is important, but what’s even more crucial is making better decisions faster, and with more clarity. But doing that when you run a business is hard because not only are you too close to everything that’s going on, you don’t have the objectivity a person on the outside has.That’s where a business coach can really make a difference.The difference between a great coach and a bad oneA gre...| Deason Coaching
Have you ever really sat down and defined what your ideal freelance life looks like? Not just daydreaming about it, but truly detailing the lifestyle you want to create? Most people haven’t, and that’s why it’s one of the first things I work on with my clients. If you don’t know what success looks like for you, how will you know when you’ve achieved it?Why It’s Important to Define Your Ideal LifestyleYour “ideal lifestyle” could mean anything. From working four days a week to ...| Deason Coaching
