Anchor text is the visible clickable text of a hyperlink. Google uses anchor texts to better understand the content of the linked page.| Ahrefs
The process of getting other websites to link to pages on your website.| Ahrefs
A private blog network (PBN) is a network of websites created solely to link out to another website and improve its organic search visibility.| Ahrefs
Repeating the same keywords (or similar phrases) in your content to try to manipulate rankings.| Ahrefs
Search results are a list of webpages from a search engine that appear in response to a particular search query.| Ahrefs