Earlier this week, we held our first Future of News Seminar in North America. News media leaders from organisations including ABC News, Gannett, New York Times, AJC, Axios, News Product Alliance and Newscorp gathered in New York City to share how they address the changing needs of readers across generations.| Twipe
Mobile is the number one news consumption device. Therefore, providing a flawless experience through mobile apps and social media is a must.| Twipe
“It’s in Le Monde’s DNA to talk to the world.” French publisher Le Monde took a significant step by launching Le Monde in English in April 2022. This project brings select French articles to an English-speaking audience on their website and through a bilingual live news app. A year and a half since launch, we […]| Twipe
“The Wrong Newsletter Strategy is not having a newsletter” - Why are Newsletters a key part of habit formation?| Twipe
With ad revenues continuing to decline, publishers are focusing on reader revenue to stay competitive. Paywalls are a crucial tool for acquiring new subscribers, but the traditional, one-size-fits-all model is no longer effective. In this article, we’ll explore why it’s time to rethink your paywall strategy and how you can improve it. Persuasive paywall messaging Hitting […]| Twipe
Find out practical applications and the best strategies on how to use WhatsApp Channels to build a lasting relationship with your readers.| Twipe