Luxury brands have been maintaining a strong presence on WeChat, China’s headliner social media platform. Here we feature six latest case studies.| ChoZan
China’s economy has been on the rise for decades. Improved living standards, a growing interest in tourism and relaxed travel regulations for Chinese citizens| ChoZan
A report shows that 93% of Chinese see personal health as the most important attribute in life. Here's what brands entering China can learn from this trend.| ChoZan
This is a comprehensive overview of WeChat, covering its three major functions with strong social and marketing influence, with tips for WeChat marketing.| ChoZan
WeChat is an outstanding marketing tool for brands in China. There are several ideas that we've found effective to boost followers on WeChat.| ChoZan
WeChat began life as a basic messaging app focused on text messages. Then, it added phone and video calling capabilities.| ChoZan
When conducting business in China, it's crucial to be prepared to navigate the complex external environment, beyond just focusing on your...| ChoZan