Influencer marketing has become a cornerstone of modern digital strategy, helping brands connect with audiences in a more personal and authentic way. While celebrity endorsements and macro-influencers have traditionally dominated this space, brands are increasingly turning to micro-influencers, individuals with smaller but highly engaged followings, for more effective marketing results.…| Prohibition PR
Social media continues to evolve fast, and recently there have been major updates across Instagram, Facebook, TikTok, and X. From new ways to engage audiences with auto-scroll and music-enhanced posts to fresh communication tools and AI-driven moderation, here’s what’s new, and what it means for brands and creators. TikTok Launches…| Prohibition PR
The tide has turned on AI in video recently. There’s been great scepticism about whether AI can match the quality of traditional video, and whether it’s ethical to use. But the introduction of Google Flow, the tech giant’s new tool generating AI video which is almost on par with human…| Prohibition PR
It’s no exaggeration to say the world is watching YouTube. The platform has nearly three billion users worldwide, and is fast becoming the go-to platform for watching video content, ahead of linear TV. In the UK, over 80% of three to 17 year olds use YouTube – miles ahead of…| Prohibition PR
Discover proven strategies to cut through the competitive food and beverage market. Watch our webinar for actionable insights on launching successful products and building lasting brand loyalty| Prohibition PR
