If you end up working in an engineering team that wants to accelerate hiring, at some point you’ll hear the dreaded statement, “We need to grow our eng brand.” The method to accomplish that aim isn’t always clear, but the goal: what can we do so that candidates enter our process thinking highly of our engineering efforts?| lethain.com
Big Ball of Mud was published twenty years ago, and rings just as true today: the most prominent architecture in successful, growth-stage companies is non-architecture. Crisp patterns are slowly overgrown by the chaotic tendrils of quick fixes, and productivity creeps towards zero.| lethain.com