Users will often overlook the actual location of information or products if another website area seems like the perfect place to look. Cross-references and clear labels alleviate this problem.| Nielsen Norman Group
Depending on how representative designers are of the target audience, a project might need more or less user testing. Still, usability concerns never go away completely.| Nielsen Norman Group
Users now do basic operations with confidence and perform with skill on sites they use often. But when users try new sites, well-known usability problems still cause failures.| Nielsen Norman Group
Lower-literacy users exhibit very different reading behaviors than higher-literacy users: they plow text rather than scan it, and they miss page elements due to a narrower field of view.| Nielsen Norman Group