iPhones 17 and the Sugar Water Trap – Stratechery by Ben Thompson
Apple’s iPhone announcement was impressive, but no one was impressed, because Apple is increasingly peripheral to what is changing the world.| Stratechery by Ben Thompson
Apple’s iPhone announcement was impressive, but no one was impressed, because Apple is increasingly peripheral to what is changing the world.| Stratechery by Ben Thompson
Apple’s WWDC was a retreat from not just last year’s WWDC, but potentially a broader reset for the company. That’s why it was a great presentation.| Stratechery by Ben Thompson
