What is the most important ingredient for a successful customer experience program? | Segment
Customer analytics go beyond just making smart marketing decisions. They can also have a huge impact on your bottom line.| Segment
Customer data is becoming useful in more and more tools—analytics, sending personalized emails, running A/B tests, etc. But this introduces some complexity in data management. Here are best practices in maintaining consistent and high-quality customer data, so you can focus on growing your business.| Segment