In short According to IoT Analytics’ latest What CEOs Talked About report, 3 themes stood out in CEOs’ minds in Q1 2025: Tariffs, the possibility of recession, and agentic AI. Discussions about tariffs reached consecutive record highs in Q2 2025 as the US continued its trade wars with most of the world. Discussions around sustainability continued to decline, and general topics around AI (including infrastructure) declined. Why it matters The prioritization of specific topics by CEOs ma...| IoT Analytics
In short Generative AI is used across departments. Most of the 530 identified generative AI implementations are in customer support, marketing, IT, operations, and R&D. Customer issue resolution is the top application. 49% of projects focus on customer support, with issue resolution alone making up 35%. Tech sector and North America lead adoption. 56% of projects were implemented inside tech companies, and 56% were implemented in North America. Why it matters For generative AI vendors: It is ...| IoT Analytics
In short IoT enterprise spending grew 10% in 2024, its lowest rate in over a decade, according to IoT Analytics’ 89-page State of IoT Spring 2025 report (published February 2025). Hardware segments struggled the most, while software and cloud-based solutions continued to expand. India experienced 14% YoY IoT spending growth, while Europe experienced slower IoT adoption rates. New IoT products in late 2024 heavily focused on AI, security, and connectivity. Why it matters Vendors and end user...| IoT Analytics
