In short According to IoT Analytics’ latest What CEOs Talked About report, 3 themes stood out in CEOs’ minds in Q1 2025: Tariffs, the possibility of recession, and agentic AI. Discussions about tariffs reached consecutive record highs in Q2 2025 as the US continued its trade wars with most of the world. Discussions around sustainability continued to decline, and general topics around AI (including infrastructure) declined. Why it matters The prioritization of specific topics by CEOs ma...| IoT Analytics
In short Adopters of IoT Asset Tracking solutions want great support and integration over extensive features, according to IoT Analytics’ IoT Asset Tracking & Visibility Adoption Report 2025. 74% of asset-tracking projects either meet or exceed ROI expectations with in-house solutions underperforming external solutions. Cost is a key consideration for adopters but security ranks nearly equally high. Inventory management is currently the top use case but employee tracking is seen as the next...| IoT Analytics
In short Generative AI is used across departments. Most of the 530 identified generative AI implementations are in customer support, marketing, IT, operations, and R&D. Customer issue resolution is the top application. 49% of projects focus on customer support, with issue resolution alone making up 35%. Tech sector and North America lead adoption. 56% of projects were implemented inside tech companies, and 56% were implemented in North America. Why it matters For generative AI vendors: It is ...| IoT Analytics
In short Asset tracking has become an integral part of enterprise operations, with large firms tracking over 166,000 assets daily, according to IoT Analytics’ IoT Asset Tracking & Visibility Adoption Report 2025. Enterprise IoT asset tracking has evolved across 7 dimensions: 1) asset type, 2) attributes tracked, 3) technologies used, 4) enterprise application integration, 5) intelligence provided, 6) vendor solutions, and 7) solution flexibility. Despite technological progress and growing a...| IoT Analytics
In short The current state of industrial technology was on full display at Hannover Messe 2025, with industrial AI at the center of attention. IoT Analytics had a team of 20 on the ground to uncover the latest industrial technology trends and assess the future of industrial automation. The team noticed an increasing prominence of edge technologies, DataOps applications, solutions-focused demonstrations, and ecosystem collaborations with AI, for the first time, clearly in the spotlight for man...| IoT Analytics
