Youku does better than YouTube in terms of catering to brands’ needs with more ad types, brand channel options and greater scope for campaigns.| ChoZan
Given the popularity of live streaming in China, ChoZan has made a roundup of its marketing prospects and pending business models based on several reports.| ChoZan
Having witnessed the huge viewership in live quiz shows, many brands have heavily sponsored the shows to promote their products and services.| ChoZan
A report shows that 93% of Chinese see personal health as the most important attribute in life. Here's what brands entering China can learn from this trend.| ChoZan
In China, omnichannel sales, also known as New Retail, are predicted to reach 1.8 trillion yuan by 2023. As new retail model...| ChoZan