Zentones is a sleep sounds app designed to offer a clean and effective solution for users seeking better sleep. The app provides a range of calming sounds. Its minimalist design ensures that users can easily navigate and access the features they need without feeling overwhelmed by unnecessary options. Challenges Faced: Struggling to Gain Visibility When […]| Priori Data
Looking for an ASO agency? Boost your app’s visibility and downloads with Priori Data's expert app store optimization services. Proven strategies and detailed app audits to help your app rank higher and grow faster.| Priori Data
Influencer marketing is a form of marketing that leverages the power of key individuals known as influencers. To promote a brand’s message. Influencers have built up a large & engaged following on social media. Making them a trusted source of information & recommendations for their followers. With the rise of social media, businesses are turning […]| Priori Data
Mobile applications are a crucial tool in today’s fast-paced world. But, developing a mobile app is only half the battle. But how do we measure the success of a specific app? How do we know if our app is meeting its objectives? The answer lies in Key Performance Indicators (KPIs). The real challenge lies in […]| Priori Data
Conversion refers to the process of turning a user’s interaction to perform a task within the app. The actions that count as conversions vary depending on marketing strategy. In terms of mobile apps, a simple action such as downloading the app or being an app subscription can be considered a conversion. In general, filling out […]| Priori Data
Click-through Rate (CTR) evaluates how effective and useful is your ad, email, or link. It is the ratio of clicks to impressions (a specific link or call to action, like ‘learn more’). In mobile marketing, the number of clicks made on a mobile ad compared to total views (number of people exposed to that content) […]| Priori Data
User acquisition (UA) is the process of acquiring new users for existing mobile applications. It’s a crucial aspect of any business because, without users, mobile games are useless. It involves a wide range of skills to grab potential customers and encourage them to use their apps. Business strategy should aim to grow its customers and […]| Priori Data
App engagement refers to how involved and active users are with a mobile application. It’s all about how much time they spend using it and how often they use different features within the app. Why is it so important? Well, think about it this way – app engagement gives us an idea of how well […]| Priori Data