Co-branding is a form of partnership in which two or more brands come together to work on the same product having similar goals, strategies, and visions.| Glossary
Looking to dominate the world of Business to Consumer? Our guide offers clear definitions, key models, real-life examples and more. Start reading now!| Glossary
Competitive advantage is the set of unique market factors that supports the sales of a company's product over the brands.| Glossary
Branding refers to the process of creating a unique and distinctive identity for a product, service, company, or individual in the minds of consumers.| Glossary
Brand Recognition, or Brand awareness, refers to the extent to which your brand is familiar to the customers and whether they recognize it by just seeing the logo, tag line, company name, etc.| Glossary