Luxury brands have been maintaining a strong presence on WeChat, China’s headliner social media platform. Here we feature six latest case studies.| ChoZan
China’s KOL economy has been one of the fastest-growing and most durable economic phenomenons for a while now. Despite the fact that brands are progressively building their own live shopping channels, individual KOLs continue to account for the majority of sales volume.| ChoZan
With the growth of Chinese social media platforms, businesses are turning to them for new marketing opportunities. Here we look at the five top performers.| ChoZan
China’s economy has been on the rise for decades. Improved living standards, a growing interest in tourism and relaxed travel regulations for Chinese citizens| ChoZan
We weighed in with four of the most interesting social media campaigns in China last year, helping marketers to take the pulse of marketing trends in 2018.| ChoZan
This is a comprehensive overview of WeChat, covering its three major functions with strong social and marketing influence, with tips for WeChat marketing.| ChoZan
B2B connections stemmed from China’s digital transformation. So, what will be the most important platforms for B2B in China in 2023? Here’s what ...| ChoZan