Fox will tag Super Bowl LIX ads this year with AD-ID tags to help advertisers connect with consumers, measure campaign effectiveness, deliver relevant creative ads and avoid wasting ad dollars.| www.mediapost.com
Perplexity made an unsolicited bid to purchase the Chrome browser for $34.5 billion, although one analyst firm estimates its value at about $100 billion.| www.mediapost.com
The deal is backed by JP Morgan and several private equity groups. Ad.com, which has extensive experience in advertising, acquired Search.com in July.| www.mediapost.com
Amazon Ads has announced a new platform in its DSP supported by AI and intended to help TV buyers plan, manage and measure streaming TV buys from one platform.| www.mediapost.com
People may think about Wyoming's wide-open spaces populated more with wildlife than people - but maybe that's what the ad-tech industry really needs.| www.mediapost.com
Is something rewiring your brain? Microsoft Research finds that humans who increasingly rely on generative AI in their work use less critical thinking that can deteriorate their cognitive abilities.| www.mediapost.com