Loyalty programmes re-evaluate their offerings Financial services wake-up Latest trends, ideas and research As the Covid pandemic recedes and retail begins its journey back to some form of normality, many major loyalty programmes are revamping . . . We are really sorry to say that you can’t access our premium content because you are not […]| Loyalty Magazine
Chairman of the International Loyalty Awards judges panel David Parker considers how a recent FCA decision could favourably impact loyalty programmes - complicated though this may seem!| Loyalty Magazine
Feeling strong? Here are the predictions for 2019Making predictions for the coming year is always fraught with danger, but this year it is even more complicated – for myriad reasons ranging from political and economic through to technology and changing behaviours. However, there is no shortage of . . . We are really sorry to […]| Loyalty Magazine
Pre-covid, hotel and travel loyalty programmes had the business sewn up. It was easy to be confident of the customer base – mostly business, with some high level leisure travellers. The proposition was easy. Look after the top 5% and offer plenty of aspirational tiers and free nights. Ignore the rest. In 2021, it was a totally different landscape. Business guests have disappeared, leaving hotels to the leisure travellers, and because of this seismic shift, brought about by covid, newly su...| Loyalty Magazine
s leading payment rewards - and a chat about what is missing| Loyalty Magazine
Review article by Attila Kecsmar You might already believe that Amazon runs a loyalty programme. Its Loyalty Prime subscription service achieves retention by offering a basket-full of benefits that are lost if the customer unsubscribes. In this way they are retained. However, on Valentine . . . We are really sorry to say that you […]| Loyalty Magazine
It is the job of management of any business to plan for the future and to consider ways to improve the proposition for customers. Challenges range from how to use AI through to ways to make products better for the environment. Ultimately the goal, as always, is to try to persuade consumers to choose your products over those of the opposition, and this is where Retail Media initiatives are so important. As we settle into 2024, Loyalty Magazine examines what should be on the list of company goa...| Loyalty Magazine
