The ultimate question - the answer to life, universe and everything is 42, writes Douglas Adams in the Hitchhiker’s Guide to the Galaxy. The little knowledge we gain about our customers is probably just as unhelpful. Except that now we are going to get some social help . . . We are really sorry to say […]| Loyalty Magazine
Insurance through customer eyes Customer requirements are changing, and some companies are failing to move fast enough to satisfy demands. Others are rethinking the customer proposition to gain advantage. In insurance, companies are working on incredibly tight margins, and yet still have to respond to changing customer . . . We are really sorry to […]| Loyalty Magazine
Challenge comes from new Aimia report Loyalty has ‘got lost among the heavy discounting and the hundreds of daily promotional offers inundating consumers, says a new report by Aimia in which a challenge is laid out to the company daring enough NOT to offer a traditional loyalty programme . . . We are really sorry to […]| Loyalty Magazine
It is the job of management of any business to plan for the future and to consider ways to improve the proposition for customers. Challenges range from how to use AI through to ways to make products better for the environment. Ultimately the goal, as always, is to try to persuade consumers to choose your products over those of the opposition, and this is where Retail Media initiatives are so important. As we settle into 2024, Loyalty Magazine examines what should be on the list of company goa...| Loyalty Magazine